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Work Experience

Professional Experience

CNBC

Marketing and On-Air Promotions Intern

New York, NY

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  • Produced and creatively directed a national promotion spot for Shark Tank and Mad Money airing on CNBC to drive primetime viewership and seen by 100,000 people daily

  • Pitched and developed integrated marketing strategies to strengthen positioning of CNBC’s CEO Councils and expand executive membership enrollment across priority industries

  • Supported the production of CNBC’s annual Investment Club meeting with Jim Cramer at the New York Stock Exchange, conducting interviews for on-air segments and serving 60,000+ club members

  • Assisted in production of the CNBCs Pro on-air video shoot with talent Josh Brown, contributing to high-quality branded content for subscribers across NBC platforms

  • Coordinated video shoot location logistics and constructed itineraries, meetings, and assistance for high-profile clients

CNN

Program and Content Strategy Intern

New York, NY

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  • Developed and managed the broadcast schedule for CNN prime-time programs optimizing airtime based on a 400,000+ daily viewership and audience preferences

  • Curated engaging multimedia content for the CNN apps, including daily highlights, topic-based collections, and exclusive behind-the-scenes features to enhance user experience and accessibility

  • Worked with on-air talent scheduling to ensure a seamless linear program to be aired on national television

  • Analyzed competitive viewership metrics and market trends to identify opportunities for content diversification and strategic programming, resulting in a measurable increase in ratings across linear and non-linear platforms

  • Organized the metadata for shows to be run on multiple streaming platforms such as HBO Max and Hulu

Comcast

Marketing Operations Intern

Houston, TX

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  • Achieved a 170% increase in Xfinity Rewards customer enrollment in the state of Texas and significantly improved customer tenure through targeted marketing initiatives

  • Partnered with companies such as the Houston Texans, Telemundo, and KRPC to promote Comcast NBCUniversal and Xfinity products through the use of ads and events

  • Planned the events relating to the 2024 Paris Olympics, leveraging digital media to maximize community reach and engagement

  • Negotiated marketing rights and assets, determined marketing collateral and logo usage based on brand guidelines, customized for presence on website, newsletter, and signage

  • Coordinated a movie premiere for 200 customers, resulting in an increase in Xfinity subscribers

  • Collaborated on integrated marketing campaigns, combining advertisements and events to enhance brand awareness

Academic Background

The University of Texas at Austin

Bachelor's Degree in Marketing

Austin, TX

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Core Competencies

Video Production

Content Strategy & Creation

Social Media Management

Data Analysis & Reporting

Creative Marketing

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